Create the right social strategy through social listening
Through our social media monitoring platform, Multimedia Solutions locates where relevant conversations are taking place and identifies communities of interest where your target audience is the most active. Relevancy is determined by a series of keywords, phrases, topics and sentiment criteria that is used to seek and identify discussions in forums, blogs, communities and other news syndication sites.
We bring relevant discussion to the surface and then categorize findings into brand, lead, customer service and competitive intelligence buckets. Our social media monitoring service is rounded-off with insightful analytics and key influencer tracking.
WHAT MAKES US DIFFERENT:
We believe that social listening serves as the first of four building blocks for social media strategy development.
- Locate – through monitoring, we identify where relevant conversations are taking place
- Engage – through outreach strategies, we engage in the discussion
- Attract – through campaigning, we attract and grow a loyal following
- Lead – through community building, we establish a thought leadership role
In order to determine the right approach to engaging in social media marketing, monitoring provides the strategic blue-prints and the business-case justifiers for the shaping and funding of a successful social program.
OUR SOCIAL MEDIA MONITORING SERVICES INCLUDE:
- Social strategy development
- Reputation management and sentiment analysis
- Influencer outreach
- Lead identification
- Customer service opportunities & social media response
- Competitive and market intelligence
