Good design needs the right information architecture
In tandem with design, information architecture (that is – how information is organized and presented) is vital to creating and sustaining an exceptional user experience.
By analyzing task-based user needs, current and planned site content, available functionality and desired site visitor outcomes, we create a set of site structure wireframes that detail site hierarchy, usability, navigation systems, content labeling and placement.
WHAT MAKES US DIFFERENT:
Similar to the variances in design approaches for different categories of web assets, we get that information architecture methodologies will also vary greatly from marketing websites, client portals, intranets and presentation modules. Each approach focuses on the means to optimize distribution of attention, flow of control and task dependencies.
OUR INFORMATION ARCHITECTURE SERVICES INCLUDE:
- User task analysis
- Navigational structure development
- Content analysis, planning and layout
- Wireframing and site structure development
- Usability analysis and consulting
